Everyone has had to make and share a presentation during some point of time in their career. They serve as effective means of mass communication, and are hence a common deal in offices around the world. With remote working picking up pace in the last year or so, online presentations have become more important than ever before. They remove the need for physical presence, meaning that people can listen your ideas within the comforts of their home.
This gets rid of unnecessary distractions and disadvantages such as commute. This, in turn, helps in greatly improving productivity and efficiency. Presentations can be used for a plethora of different reasons, and no two presentations are alike. So, what are the different types of presentations and why must be share presentations online? Knowing the different types will help you choose the right kind as and when the need comes. Here’s a look at the various types of presentations and the importance of sharing them online.
Major Types of Presentations
For Information: Such presentations are meant to pass on information to the public and serve as a means to let people know about a project or product. The primary aim is to list out the features or facts regarding a topic, which the audience then takes down. For instance, a team meeting which talks about project performance, or the meeting in which a new product is unveiled comes under this category. This formal is usually factual and formal, being filled with facts, figures and statistics. Make sure you share such presentations online because otherwise it will prove to be too much information for people to take in.
For Problem Solving: Such presentations take a very logical approach. First and foremost, the basic premise or problem is listed. Afterwards, the causes for the problem and what the problem leads to is clearly shown. Soon after, possible solutions are discussed and the solutions are compared against one another. After careful comparison and consideration, the best solution is discussed and you close by reinstating how under the given circumstances your solution is the ideal response to the problem.
For Progress Report: Whenever a team is working on a huge project, it becomes necessary to split the work into smaller modules or goals. Therefore, in such cases, presentations are made after set intervals as a way of tracking the progress made with regards to a particular project. Such presentations tend to be small and packed with information regarding the work you have undertaken. The presentations themselves are not very textual or filled with infographics as it is not required.
For Sales and Marketing: Another important type of presentation is the one you make to showcase or highlight a product you wish to sell. Such presentations must be full of visual imagery such as stunning infographics and great product pictures, in order to entice the audience. They are usually extremely informal as they serve as a kind of sales pitch, rather than a presentation. Make sure you share the presentation online and on social media to create a buzz around the product. These are also made right before a product hits store-shelves to discuss the final marketing strategy and to go over whether the product requires any improvement or alteration.
For Skill Demonstration: This type comes into play whenever a new system or technology has been implemented in your office. The primary goal of such a presentation is to teach the staff a particular skill. Therefore, most of the times, such presentations are informal, and more like a class or seminar rather than a presentation. The most effective way to conduct such a presentation is to share the presentation online, and make sure it has a detailed step-by-step guide within it.
For Decision Making: Sometimes a sales or marketing team comes to a cross-road with regards to a sales decision, and won’t know which road to take. In such cases, executives come up with a presentation to aid with the process of decision making. Such presentations usually require the contrasting and comparing of ideas to figure out which one is better. Clear distinction has to be made between the two strategies and the pros and cons of each must be individually listed to help people make an informed decision. Such sessions also require a lot of brainstorming and discussion.
All these presentation types can be broadly put under two major sub-divisions- Informative and Persuasive. While informative presentations let people know about what is happening, persuasive ones try to guide the crowd to take an optimum strategy and work towards it. For instance, presentations for information, skill demonstration and progress reports come under the informative type as they merely lay out facts and figures. On the other hand, presentations for problem solving, decision making and sales strategy nudge the audience towards a particular plan of action, and is hence persuasive.
Why Share Presentations Online
- Makes it easier for people to follow while you speak
- Gets the message across clearly and precisely
- Allows people to refer old points and go back to data as and when required
- Helps with improving off-Page SEO
- Makes it a lot easier to share ideas to a larger audience
- Helps people join in from the comforts of their home
- More productive and efficient
- Less wastage of time and resources
- Improves brand identity, value and recognition