Today, more and more companies around the world see social media as an essential component of their marketing campaigns. However, many of them are still unaware of how to properly use social platforms to generate a flow of customers to the main site and how to justify the human and financial resources invested in promotion. If you are such grief, we have some tips for you.

Analysis

The first thing to do is to make sure your social media profiles are customized for your business. Otherwise, you risk spending time and money on activities that, at best, will not show any results, and at worst, it will harm the company.

There is a wide range of analytics tools available to help you track your online performance: number of visitors, bounce rates, traffic sources, and more. With the help of them, you can understand how many visitors came to you from a particular social platform, what interests them, how long they spent on your site, etc.

All the information collected is useful for the competent development of an advertising campaign, the calculation at what time and what content to publish variancetv, the awareness of which is not worth doing and in what type of promotion it is worth investing.

Use all the tools at your disposal for working with social platforms, but do not forget that your ultimate goal is not to promote a page on social networks, but to increase sales from your main site.

Functions

When looking at social networks exclusively through the prism of profitability, it becomes clear that it is difficult to find the right way to interact with its users. Their interest is always somewhat delayed in time, and before the purchase, it comes and not at all soon (if at all). Therefore, do not rely on direct advertising and sales.

Use social media as a tool to take the company out of the information vacuum; a way to announce it, build a ring around it from interested users; as an opportunity to tame visitors to think about your goods or services as the best offers on the market, not so much in terms of price, but from the position of a responsible seller, a professional in their field.

Platforms

What social platforms do you already use? How often do you publish? Is there a need to update the information? Are all platforms adequate for your business, or are there any that you can easily abandon in favour of more sought-after customers?

Each platform has its focus and is not suitable for all types of business. You need to carefully consider the choice of residence of your business account. Engaged in the sale of goods – to you on Instagram or YouTube, offer services – Facebook or the same YouTube, promote yourself as a brand – on Facebook and LinkedIn.

Integration

The Internet is a pretty crowded place, but social networks are an amazing world where reaching people is quite simple and extremely difficult at the same time. Therefore, work with social media should be provided from the very beginning by the general marketing strategy of the enterprise.

You must be fully aware of what you ultimately want, what goals you need to achieve, and how the result will be measured. For example, if the goal is to build a community of interested users around your brand, the success indicators will be the number of visitors, their degree of activity in writing comments, or the number of videos watched. Do not neglect other marketing tools. Ideally, work with social networks should be combined with advertising in print, on radio and television,

Participation

The main difference between a social media marketing campaign and traditional advertising techniques and methods is that absolutely all employees of the enterprise can be involved in it. But for this to look, representative, you need to develop a set of rules and develop a single line of behaviour for participants in social networks. It is necessary to stipulate a circle of topics, a manner of communication, and options for responding to various typical situations. In this way, each of your employees will work to expand the reach of your brand.

Innovation

There is nothing easier than to find out through social media what your competitors think, what they bet on in their advertising campaigns and how they interact with your potential customers. Consider their experience, analyze mistakes and play ahead of the curve.