Adding multiple links to your website can have way more impact than simply giving your viewers more content to glance through. Nofollow links are an integral part of the content ecosystem that directly impacts a website’s search engine optimization rankings. Basically, in spite of having a link to another website on your own website, WordPress Customization permits you to send a message to search engines to not consider the link in your rankings.

Also, what is the point of backlinks? The amount of pages and website domains that have your link placed on drastically increases chances of rising on google’s search rankings.

The entire discussion boils down to relevance. The link that are you placing on your website should be relevant to your domain of expertise and not some random 3rd party content that seems like gibberish to your viewers. For example – You have a sports blog that covers the latest events in the sports industry. Due to some monetary or social media rewards, you inserted a link to a website that speaks about Astrology. You can put a simple line of code to indicate that this Astrology-focused link must be considered as a Nofollow link.

You must be wondering how to add these Nofollow links to your WordPress website. Keep reading and by the end of this article, you will be a master at doing so –

Step 1: Open your WordPress dashboard and head to the Plugins tab from the WordPress admin panel.

Step 2: On the top left corner, you can click on Add New. An empty box will appear where you can search for the plugin you require. Type in Title and Nofollow for Links and click on enter.

Step 3: The first option in your results should be Title and Nofollow for Links along with a ‘green plus’ sign and an ‘attachment’ sign. Click on Install Now and then Activate the plugin.

Step 4: If you have successfully navigated through and followed Steps 1 to 3, then the link control section in your WordPress page editor should have been automatically updated with new options and checkboxes to activate the Nofollow link feature.

Step 5: Now you have to open one of your existing pages on your WordPress website (by now, you must already be startled by the realization that you have no need to hire a WordPress Developer for something that may sound technically complex, but in reality, it is not.)

Step 6: Click on the Pages tab while you are on your WordPress dashboard and click on edit to select any one the existing pages that consist of a link of some text that has been typed out.

Step 7: Highlight the text that has a link attached to it and click on the ‘attachment’ sign amongst the options that you have available in the tools bar. The ‘attachment’ sign is actually a link button.

Note – If you are following this process via the visual editor, then click on the gear icon as this attachment icon would not exist.

Step 8: Once you have clicked on the ‘link’ button, a new window appears with a title Insert/edit link. You will see 3 boxes on the top half of your page, namely, URL, Title and Link Text (2 checkboxes will exist under Link Text). The URL box will consist of the link that your text is linked to. If anyone clicks on the text, they will be redirected to the link mentioned here. The Title box will have a name that describes this text and link. Keep in mind, the Title box is for reference and ease of understanding purposes only. Fill the boxes if they are not filed as yet.

Step 9: Check the box that is titled Add rel=”nofollow” to link. Now you can see a button called “Add Link” at the bottom right. Clicking on this will confirm your changes and execute the Nofollow code.

If you want to insert code by yourself to avoid a search engine from accepting a specific link then all you need is one basic line of code. For example, you want to publish a link to but do not want Google to see it. WordPress Customization allows you to type in a simple code as such – <a href=”” rel=”nofollow”>Google</a>. This does the job.

You can also manually add a Nofollow link with the help of a Gutenberg Editor, WordPress classic Editor, Ultimate Nofollow Plugin, Genesis Footer Links Nofollow plugin, RS Nofollow Blogroll, etc. This is a feature that website builders must be aware of as it is a simple tool that can be used to optimize and achieve more effective rankings within several search engines. SEO strengthening is a major factor that must be taken seriously is one wants to create and sustain an effective business in the online domain.