Launching an online business is relatively easier. However, running an online store is a different story altogether.
Every business owner will nod in agreement that they have to juggle things continuously in order to run the business. From handling daily expenses to employees, taking care of revenue reports, and marketing initiatives, the list of to-dos never seems to come to an end. With all these things to handle, it’s easy for online retailers to overlook one of the essential elements of branding custom printed mailer boxes.
Human beings are bound to respond to how things look. That’s why physical appearance still matters, be it your lover, car, online purchase, or product packaging. However, custom mailer box packaging goes a lot further than just exquisitely presenting your products and brand. It also protects your merchandise and effectively conveys your brand values while showing who you are as a brand.
Why Choose Custom Printed Mailer Boxes?
Of course, product packaging is not the only factor that helps determine the success of an online business. Still, in the present age, brands are well aware of how critical custom printed mailers boxes are in improving sales. Here’s why:
Help Differentiate your Brand
Whether your goods can be found on the website or a retail shelf, custom packaging helps you grab potential customers’ attention. According to a study, 72 percent of the consumers have avowed that packaging design dramatically influences the buying decisions.
Efficiently Conveys your Brand Story
Did you ever choose a product or brand over another simply because of its physical appearance? Custom printed mailer boxes empower your brand to convey its strategy and story in a seamless way. In today’s saturated market, it’s the premium printing, bold design, and sustainable materials that instantly engage customers and sets your brand apart. Packaging professionals also agree that a brand’s value is effectively communicated through packaging.
Promotes Brand Value and Message
The instant you lay your eyes on a luxurious blue box with a white satin ribbon, you instantly know its Tiffany’s packaging. Buying a splendid piece of jewelry from Tiffany & Co. means you are paying half the price for its brand and iconic packaging.
A Dotcom Distribution study showed that custom packaging has a profound impact on brand loyalty. For example, 44 percent of the online buyers would repurchase from a vendor if their product is encased in a premium box. For this reason, experts firmly believe that packaging is the most vital medium to communicate with your brand.
Businesses must pay heed to this area because it’s the first thing customers see, feel, and essentially buy.
Best Way to Approach Special Occasions
It doesn’t matter whether you proffer a seasonal product or not, holiday packaging can immensely improve your sales. Why? It’s that time of the year when impulse shopping hits an all-time high. And when a brand gears up for the festive season, people automatically gravitate towards your products.
It isn’t just limited to Easter and Christmas. Brand anniversaries, Halloween, and Valentine’s Day are some of the other important events that online businesses can use to upgrade their packaging and make customers exciting about their purchases.
This way, your brand can stay relevant. More importantly, you may have the best product out there, but if it’s not properly communicated through branding, it won’t be able to shine. Custom printed mailer boxes give you that opportunity and lure the target audience to buy from your online store when they see your goods being frequently carried by the courier guys. The Uk Time
So get into the groove and engage a professional packaging firm to design, manufacturer, and print your bespoke mailers for the upcoming events.