What is a Social Media Aggregator and It’s Use in Marketing

Introduction As we talk about the marketing for this digital age, the first channels or the first thing that comes to the minds of marketers and brands is social media platforms. Brands & marketers have marked social media as their primary marketing and communications channels. The reasons for such valuable importance of social media have been evident to everyone i.e. content and engagement elements.  But now the brands have started looking for opportunities that can expand the social media benefits to other marketing channels through the expansion of content and Social media aggregator has emerged as the perfect solution for this.  What Is A Social Media Aggregator? A Social media aggregator as the name suggests, is an aggregation tool that lets you discover, collect, curate social media content into a single social feed and display it marketing channels such as website, events, emails, outdoor advertising, in-store displays, etc. You can aggregate content from any specific social media platform or multiple social platforms collectively such as Instagram, Twitter, Facebook, YouTube, LinkedIn, Vimeo, Pinterest, Tumblr, etc, and many more.  The social media aggregator lets you collect content using hashtags, handles, profiles, pages, mentions, tags, business ID, channels, and much more options depending on the platform.  The process is called social media aggregation and content that you aggregate in a feed is called social media feed, or social wall, social media wall,...

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