Are you planning to build a perfect exhibition stand for the upcoming expo? If yes, then you have to expand the limit of creative ideas. You should think wisely and implement the right techniques to design and build the alluring exhibition stand. Your exhibition stand design must incorporate your brand values and beliefs.
It will help in spreading brand awareness and gaining the trust of your potential customers. We have prepared a list of ideas that will help you design creative exhibition stands. These ideas are tried and tested; therefore, you can implement them without a second thought in your mind.
Read the following creative ideas and implement them to build a perfect exhibition stand:
- Make Most Of The Booth Space
You should utilize the available booth space wisely. It is a good idea to build a high ceiling exhibition stand as it can grab the attention of distant prospects. These exhibition stands provide you’re an opportunity to hand your banners high and spread brand awareness. Most exhibitors prefer to install hanging banners to make sure that the brand name and logo is visible from all sides.
- Pick Brand Related Colors
You should use brand-related colors for your booth. It is a good idea to use a light color and pair them with bold colors to build creative stand design. You should balance hues to create a calming and soothing impact on trade show attendees. Always keep in mind that the background hue should be light and contrast it with a splash of tone that is related to your brand.
- Comfortable Space For Meetings
If your booth size allows, then you should create a separate meeting region. It will help you to do a meaningful conversation with your potential customers. According to the survey, the exhibition stands with a separate comfortable space for the meeting usually have a high conversion rate.
You can place a relaxing lounge and comfortable chairs in the meeting area along with a charging station. The trade shows go for the whole day, therefore, there is a huge probability that phone batteries of people are running out. If you provide a free charging station to your potential customers, then they will love to spend some time in your meeting space.
You can take advantage of this time and tell everything about your brand and products/services. The main objective of this meeting space is to provide an immersive experience to the booth visitors.
- Highlight Products Through Display Podiums
Always keep in mind that your brand and product should be the hero. You and your sales team members should be confident about what they are selling. You booth members must know each and everything about the product. You can display the sample of each product on a separate display podium to attract your potential customers.
When you efficiently display your products, then it leaves a positive impact on potential customers. Ultimately, it helps in uplifting your brand image and gaining the trust of people. You can also take the help of renowned exhibition stand designers to share creative ideas for exhibition stands.
- Decorate Booth According To Theme
Though it is not mandatory to decorate both according to a theme, it will help you to stand out during the show. A booth designed with a perfect theme helps in grabbing the attention of trade show visitors. It is one of the best ways to increase the footfall inside the exhibition stand.
Make sure that theme of your exhibition stand should be based on your brand values and product. It is important to ensure that your booth theme should revolve around your brand. If you have limited space, then implement small exhibition stand ideas.
- Use Pictures To Convey Messages
We all know that pictures are more effective than text to convey the right messages to potential customers. Due to the evolution of technology, we can display dynamic graphics on large size display screens. The dynamic graphics leave a good impact on potential customers as compared to the static graphics.
You should ask your exhibition stand contractor to install a large display screen and interactive screen to display attractive brand videos and dynamic pictures. You can also play a brand presentation video on these screens.
- Invest In Latest technology Gadgets
Gone are the days when the exhibition stands with static graphics and no technology gadgets can achieve their objectives. It is very important to invest in the latest technology gadgets to stand out during the show, especially if you are the owner of an automobile or sports business. You should display your products in motion on large size LED screens.
It will grab the attention of your potential customers and increase the conversion rate of your business. You can also use advanced technology gadgets such as virtual reality gadgets or augmented reality gadgets to grab the attention of people. Investing in technology will always give you an edge over the competitors and help you to be successful.